About us: the Franchise-Marketing.nl team

Franchise-Marketing.nl is the franchise marketing agency of Gijs Bodenstaff, based at Herengracht 280, 1016 BX Amsterdam. With a permanent team of specialists and ten freelancers we trained ourselves, we take over the marketing of franchise brands whose marketing team lacks the time or specialist knowledge. Franchise-Marketing.nl works with the same team as Franchiseseo.nl.

Why an agency dedicated to franchising?

Because franchise marketing is different from marketing for a single business. There are two clients (head office and the location), dozens of local channels and agreements set out in a franchise agreement. Founder Gijs built a franchise brand himself in ten countries and knows that tension from personal experience. That experience is built into how we work: one contract centrally, delivery locally for each location.

How does our team work together?

Each team member has their own specialism, but we all work according to the same method. Every week we train on changes at Google, so that an update to the algorithm or to Google Business Profile is reflected in our work straight away. There are no rotating contacts: Gijs maintains contact with your head office.

Who does what in the team
Team member	Role	Specialism
Gijs Bodenstaff	Founder and local SEO specialist	Strategy, local SEO, AI visibility, client contact
Angela	Local SEO analyst	Local SEO, local Facebook Ads, content, email, conversion
Elisabeth	Local advertising specialist	Local Google Ads, bidding strategy
Peter	Local SEO specialist	White-hat link building, local authority
Stanley Leijnse	Co-author and researcher	Local SEO, GEO, research (chair of Stichting LODAK)
Ten regular freelancers	Local SEO delivery	Profile management and reviews per location

Our office at Herengracht 280 in Amsterdam

The team works from a canal house at Herengracht 280, in the heart of Amsterdam's canal ring. There are shared workspaces, an attic office under the old beams and meeting rooms where we welcome franchisors. Coming in to discuss your free franchise marketing scan or for a franchise workshop with your marketing team? Please book it in advance via the contact page.

Shared workspace with a white work table, red seating booths and copper lamps in the franchise marketing office in Amsterdam — The shared workspace with the long table for meetings.

Drawing room with a chandelier, blue walls and a canal view, the workshop venue of Franchise-Marketing.nl at Herengracht 280 Amsterdam — The canal-side drawing room: this is where we welcome franchisors and workshop groups.

Glass meeting room Van Gogh for franchise workshops and strategy sessions in the office at Herengracht 280 Amsterdam — Meeting room Van Gogh, for strategy sessions and small training sessions.

Entrance hall with a marble floor, wooden panelling and stucco ceiling at the franchise marketing agency on Herengracht 280 — The entrance of the canal house at Herengracht 280.

Attic office with white wooden beams and desks, workspace of the franchise marketing team in Amsterdam — The attic office under the building's old beams.

Open-plan office with sit-stand desks behind a glass door, franchise marketing agency Herengracht 280 Amsterdam — The open-plan office with sit-stand desks.

Workstation with two monitors by a window of the canal house, where campaigns for franchise brands are created — One of the team's workstations, by the window overlooking the courtyard.

What principles do we work by?

We work at chain level, with head office as the client.
Accounts, profiles and data remain the property of the franchise brand.
Every figure in our reports and on this site has a source.
No promises nobody can keep, such as guaranteed rankings.
One dedicated point of contact, available seven days a week from 08:00 to 19:00.

Facts about Franchise-Marketing.nl
Attribute	Details
Founder	Gijs Bodenstaff
Team	Gijs, Angela, Elisabeth, Peter and Stanley Leijnse, plus 10 regular freelancers
Address	Herengracht 280, 1016 BX Amsterdam
Dutch Chamber of Commerce (KvK)	92528023
Available	7 days a week, 08:00 to 19:00
Service area	The whole of the Netherlands, franchise brands with approx. 10+ locations

Want to know more about us?

Frequently asked questions about our team

Who is my dedicated contact?

Gijs Bodenstaff, the founder. He maintains contact with your head office. The permanent team and the freelancers carry out the work for each location.

Do you work with freelancers?

Yes, with ten regular local SEO freelancers whom we trained ourselves. They work according to the same protocols as the permanent team and take part in the same weekly training.

Is this the same team as Franchiseseo.nl?

Yes. Franchise-Marketing.nl and Franchiseseo.nl work with the same team. Franchise-Marketing.nl focuses on the complete marketing of franchise brands, Franchiseseo.nl on local visibility.

Where is the Franchise-Marketing.nl office?

The Franchise-Marketing.nl office is at Herengracht 280, 1016 BX Amsterdam, right in the canal ring. The canal house has shared workspaces, an attic office under the old beams and meeting rooms where we welcome franchisors. If you would like to visit, please book your visit in advance via the contact page.

Who is on the Franchise-Marketing.nl team?

The team consists of founder Gijs Bodenstaff, Local SEO analyst Angela, Elisabeth as local Google Ads specialist, Peter for white hat link building and co-author and researcher Stanley Leijnse, chair of Stichting LODAK. On top of that, ten regular freelancers we trained ourselves handle profile management and reviews per location.

Why does Franchise-Marketing.nl focus only on franchise brands?

Because franchise marketing is fundamentally different from marketing a single business. You have two clients, head office and the location, dozens of local channels and agreements set out in the franchise agreement. Founder Gijs built a franchise brand in ten countries himself and knows that tension from first-hand experience.

Which principles does the Franchise-Marketing.nl team work by?

We work at chain level with head office as our client. Accounts, profiles and data remain the property of the franchise brand, every figure in our reports has a source and we make no promises such as guaranteed rankings. You have one fixed point of contact, available seven days a week from 08:00 to 19:00.

How does the Franchise-Marketing.nl team keep its Google knowledge up to date?

The team trains every week on changes at Google. That way, an algorithm update or a change in Google Business Profile finds its way into our work straight away. Each team member has their own specialism, but everyone follows the same method, including the ten freelancers we trained ourselves.

Can we visit the Herengracht office with our marketing team?

Yes, you can. We welcome franchisors and workshop groups in the salon on the canal side or in the Van Gogh meeting room, which we use for strategy sessions and small training courses. If you are coming to discuss your free franchise marketing scan or for a workshop, please book it in advance via the contact page.

What are the company details of Franchise-Marketing.nl?

Franchise-Marketing.nl was founded by Gijs Bodenstaff and is registered with the Dutch Chamber of Commerce (KvK) under number 92528023. The address is Herengracht 280, 1016 BX Amsterdam. We are available seven days a week from 08:00 to 19:00 and work across the Netherlands for brands with roughly ten or more locations.

Our tailored advice: advice from a franchise marketing specialist.

About us: the franchise marketing team behind Franchise-Marketing.nl

Who works on your franchise brand?

Gijs Bodenstaff

Angela

Elisabeth

Peter

Stanley Leijnse

Ten regular freelancers