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12 services for franchise brands

Franchise marketing services

From marketing strategy to review management: choose individual services or combine them into one complete package.

Twelve franchise marketing services at a glance

Franchise marketing strategy

Marketing strategy and annual plan for the franchise brand, with a clear split between national and local.

A marketing plan for your brand

Local SEO for franchise chains

Local findability of every location in Google Search and Google Maps.

Local findability per location

GEO and AI visibility

Making sure AI assistants mention and recommend your brand and locations.

Visibility in ChatGPT and AI Overviews

Google Ads for franchise brands

National and local Google Ads campaigns with a fair budget split per location.

Local search ads for franchises

Social media marketing for franchises

Central content and local social campaigns that franchisees do not have to create themselves.

Local social media per location

Email marketing for franchises

Email and automation from head office, personalised per location.

Newsletters per location

Review management for franchise chains

Collecting reviews per location and responding within 24 hours.

Responding to reviews per location

Location pages and franchise website

Fast, unique location pages with schema that rank and convert locally.

Local landing pages per location

Content marketing for franchises

A steady flow of content for the brand and its locations, created centrally and used locally.

A content calendar for the brand

Marketing reporting and dashboards

One monthly report and dashboard with results per location and for the whole brand.

A KPI dashboard for chains

Support and training for franchisees

Training and supporting franchisees, so local marketing stays on brand.

Marketing training for franchisees

Recruiting franchisees with online marketing

Online campaigns and content that attract suitable new franchisees.

Recruitment marketing for franchisors

Franchise-Marketing.nl offers twelve services for franchise brands, all designed for chains with multiple locations. Every service works on two levels: centrally for the brand and locally per location. You can start with one service and expand once the results are in.

How do the franchise marketing services fit together?

The services fall into four groups. The foundation is always local findability: without good profiles and location pages, the other channels work less well.

The services in four groups
GroupServices
DirectionMarketing strategy, reporting and dashboards
Being found locallyLocal SEO, GEO and AI visibility, location pages, review management
Reaching customersGoogle Ads, social media, email marketing, content marketing
Growing the franchise brandFranchisee support, recruitment of new franchisees

Which franchise marketing service should you start with?

If you are not sure where to begin, start with national and local strategy. If you already know that local findability is the biggest pain point, start straight away with Google Business Profile management. Want to see figures first? Request the no-obligation marketing scan. Curious about the approach in your sector? See franchise marketing by sector.

Prefer everything from one agency?

You can buy the services individually, but many franchise brands choose one partner for all online channels. Read what that involves on online marketing agency for franchises or the franchise marketing agency.

Frequently asked questions about the services

Can I buy services individually?
Yes. Every service can be purchased separately. Many franchise brands start with local SEO or review management and expand from there.
Do you work with other agencies?
Yes, when needed. We coordinate with, for example, an advertising agency that creates the brand campaigns.
Do you also offer web design?
We build location pages and local landing pages. For a completely new brand website, we work with a web developer or supply the local components.
Which services does Franchise-Marketing.nl offer franchises?
Franchise-Marketing.nl offers twelve services: marketing strategy, local SEO, GEO and AI visibility, Google Ads, social media, email marketing, review management, location pages, content marketing, reporting and dashboards, franchisee support and recruitment of new franchisees. Every service works centrally for the franchise and locally for each location.
How do the franchise marketing services fit together?
The services fall into four groups: setting direction with strategy and reporting, being found locally with local SEO, GEO, location pages and reviews, reaching customers with Google Ads, social, email and content, and growing the franchise with franchisee support and recruitment. Local visibility is always the foundation.
Which franchise marketing service is the best place to start?
If you are not sure where to begin, start with marketing strategy for national and local activity. If local visibility is the biggest pain point, start with managing the Google Business Profiles. If you want to see figures first, request the free scan of three locations. You can expand once results are in.
What do Franchise-Marketing.nl's services cost per location?
The packages cost €99, €250 or €400 per location per month, excluding VAT. Strategy work is charged at €65 per hour. Which combination of services fits depends on the franchise and the number of locations. A free scan of three locations first shows where the biggest gains are.
Why is local visibility the foundation of all franchise marketing services?
Without good Google Business Profiles and location pages, ads, social media and email work less well, because customers still look up and compare the location afterwards. Google assesses each location separately. In the benchmark of 500 profiles from 100 chains only 40% were fully completed, so that is often where the first gains are.
Do the services work centrally for head office or locally per location?
Every service works on two levels: centrally for the franchise and locally for each location. Head office stays in control and approves, while we carry out the work per location. That keeps the brand consistent everywhere, while every location still gets its own profiles, pages, campaigns and reports.
Who is the regular point of contact at Franchise-Marketing.nl?
Gijs Bodenstaff is the regular point of contact. Angela, Elisabeth and Peter carry out the work per location, together with ten regular freelancers trained by the team itself. You can reach the team 7 days a week between 08:00 and 19:00, and the office is at Herengracht 280 in Amsterdam.