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Books by Gijs Bodenstaff

Books on franchise marketing and local SEO

Three books on local SEO and GEO for franchise chains, based on research and hands-on practice.

The franchise books

Cover of the book Franchise Local SEO & GEO Handboek 2027

Franchise Local SEO & GEO Handboek 2027 (Dutch-language edition)

Paperback · 373 pages · 2nd edition, September 2026

69 chapters and 17 appendices on the local visibility of chains: account architecture, entities, AI visibility per location, reviews under European law and a 90-day plan.

Cover of the book Local SEO 2026 for franchise chains

Local SEO 2026 voor Franchiseketens (Dutch-language edition)

E-book and paperback · 235 pages · July 2026

101 chapters on Google Business Profile management, Maps visibility and AI visibility for chains with 10 to 500 locations, including governance between head office and locations.

Cover of the book Local SEO & GEO for franchise chains 2026

Local SEO & GEO voor Franchiseketens 2026 (Dutch-language edition)

Kindle and hardcover · 83 pages · June 2026

26 strategies with a 90-day plan, written with Stanley Leijnse (chair of Stichting LODAK): profiles per location, reviews as an AI data source and scaling without loss of quality.

Gijs Bodenstaff has written three books on the local visibility of franchise chains, published via Amazon in 2026. They describe how chains organise their Google Business Profiles, reviews, location pages and AI visibility between head office and locations. We use the same knowledge every day in our work for franchise brands.

Which book suits your situation?

The three books differ in depth. If you are just starting out, choose the compact book. If you want to know everything, choose the handbook.

The books compared
BookLengthFor whom
Franchise Local SEO & GEO Handboek 2027373 pages, 69 chapters, 17 appendicesMarketing managers who want to know everything
Local SEO 2026 voor Franchiseketens235 pages, 101 chaptersChains with 10 to 500 locations
Local SEO & GEO voor Franchiseketens 202683 pages, 26 strategiesA quick start with a 90-day plan

What other books has Gijs Bodenstaff written?

Besides the franchise books, Gijs has also written Local Entity SEO 2026, on the foundations of AI visibility, and Google Bedrijfsprofiel & AI voor Juristen & Advocaten (Dutch-language edition), a sector-specific application for lawyers. All titles are listed on his author page on Amazon. You can read more about the author's background about Gijs Bodenstaff as an author.

Would you rather we did the work for you instead of reading it yourself? Then outsourcing your franchise marketing is the quickest route.

Frequently asked questions about the books

Where can I buy the books?
All the books are available via Amazon.nl, as a paperback, hardcover or Kindle edition, depending on the title. They are written in Dutch.
Are the books suitable for franchisees?
The compact book with 26 strategies is also easy to read for franchisees. The handbook is mainly intended for head office.
Do you also give talks about the books?
Yes, for example at a franchisee day or a trade fair. Get in touch to discuss the options.
Which book on franchise local SEO suits a beginner?
Start with Local SEO & GEO voor Franchiseketens 2026, the compact 83 page book with 26 strategies and a 90-day plan. It was written with Stanley Leijnse, chair of Stichting LODAK. If you then want to know everything, the 373 page Franchise Local SEO & GEO Handbook 2027 is the reference work for marketing managers.
What is in the Franchise Local SEO & GEO Handbook 2027?
69 chapters and 17 appendices on local visibility for chains, including account architecture, entities, AI visibility per location, reviews under European law and a 90-day plan. It is a 373 page paperback, second edition September 2026, available from Amazon.nl. The book is also the reference work for all franchise workshops.
Which chains is the book Local SEO 2026 voor Franchiseketens written for?
For chains with 10 to 500 locations. The book has 235 pages and 101 chapters on Google Business Profile management, visibility in Google Maps and findability in AI assistants. It also covers governance between head office and locations. It was published in July 2026 as an ebook and paperback, available to order from Amazon.nl.
What is the difference between Gijs Bodenstaff's three franchise books?
They differ mainly in depth. The 2027 handbook is the most extensive at 373 pages, for marketing managers who want to know everything. Local SEO 2026 voor Franchiseketens has 235 pages and is aimed at chains with 10 to 500 locations. Local SEO & GEO voor Franchiseketens 2026, with 83 pages and 26 strategies, is meant for a quick start.
Which other books has Gijs Bodenstaff written?
Besides the three franchise books, he wrote titles including Local Entity SEO 2026, on the foundations of AI visibility, and Google Bedrijfsprofiel & AI voor Juristen & Advocaten, a sector-specific application. All titles are listed on his author page on Amazon. You can read more about his background on the page about Gijs Bodenstaff as an author.
What are Gijs Bodenstaff's franchise books based on?
On research and practice. Together with Stanley Leijnse of Stichting LODAK, Gijs studied 500 Google Business Profiles of the 100 largest Dutch franchise chains, and he also co-wrote the compact book with 26 strategies with him. The knowledge further comes from daily work for franchise brands: organising profiles, reviews, location pages and AI visibility between head office and locations.
Are the franchise books also available as ebooks?
Partly. Local SEO 2026 voor Franchiseketens is available as an ebook and paperback, and Local SEO & GEO voor Franchiseketens 2026 as a Kindle edition and hardcover. The Franchise Local SEO & GEO Handbook 2027 is published as a 373 page paperback. All three books can be ordered from Amazon.nl, where the author's other titles are listed too.

Also read the report from the franchise fair in Gorinchem.