Franchise marketing agency · Amsterdam

Outsource your franchise marketing to one specialist

No time, too little capacity or specialist knowledge in your team? We take over the national and local marketing of all your locations.

Get a free marketing scan Call 06 - 38 04 83 47

Every location visible in Google, Maps and AI assistants
One point of contact and one monthly report
From €99 per location per month

Sound familiar?

Marketing for every location no longer fits into your week

Most marketing teams at franchise brands are small. The workload grows with every new location; the team does not.

Too little time

Your team serves dozens of locations. National campaigns swallow every hour and local marketing falls by the wayside.

Too little specialist knowledge

Local SEO, Google Business Profiles, GEO for AI assistants, Ads per location: each discipline needs a specialist.

Locations go their own way

Franchisees create their own posts and ads. The brand fragments and nobody can see what it delivers.

Services

Everything a franchise brand needs online

Twelve services, available individually or as a complete package. Managed centrally, delivered locally for each location.

Franchise marketing strategy

Marketing strategy and annual plan for the franchise brand, with a clear split between national and local.

Franchise marketing strategy

Local SEO for franchise chains

Local visibility for every location in Google Search and Google Maps.

Local SEO for franchise chains

GEO and AI visibility

Making sure AI assistants mention and recommend your brand and its locations.

GEO and AI visibility

Google Ads for franchise brands

National and local Google Ads campaigns with a fair budget split per location.

Google Ads for franchise brands

Social media marketing for franchises

Central content and local social campaigns that franchisees no longer have to create themselves.

Social media marketing for franchises

Email marketing for franchises

Email and automation from head office, personalised for each location.

Email marketing for franchises

Review management for franchise chains

Collecting reviews for each location and responding within 24 hours.

Review management for franchise chains

Location pages and franchise websites

Fast, unique location pages with schema that rank locally and convert.

Location pages that rank

Content marketing for franchises

A steady content stream for the brand and its locations, created centrally and used locally.

Content marketing for franchises

Marketing reporting and dashboards

One monthly report and dashboard with results per location and for the brand as a whole.

Marketing reporting per location

Franchisee support and training

Training and supporting franchisees so that local marketing stays within the brand guidelines.

Support for franchisees

Recruiting franchisees with online marketing

Online campaigns and content that attract suitable new franchisees.

Recruiting franchisees with online marketing

Why it matters

Thousands of locations, and most are missing out on opportunities

936franchise brands in the Netherlands

34,937franchise locations

40%of 500 chain profiles in Google fully completed

6 out of 100chains respond to reviews within 24 hours

Sources: Dutch Franchise Association (NFV) franchise statistics (reference year 2025); Local SEO Benchmark for Franchise Chains 2026 (LocalSEOLab.nl, GijsBodenstaff.nl and Stichting LODAK).

How we work

From free scan to full roll-out in four steps

You only decide on the whole brand once the pilot has shown what it delivers.

Free scanWe measure the online visibility of three locations and show you where the biggest gains are.
PlanOne marketing plan for national and local, with a division of tasks and KPIs per location.
PilotDelivery at ten to fifteen locations. We adjust course based on real figures.
Roll-outAll locations, one point of contact, one monthly report.

Sectors

An approach for your franchise sector

Every sector has its own customer journey. Choose your sector for the approach, channels and figures.

Food retail114 brands · 7,536 locations Non-food retail180 brands · 7,713 locations Hospitality157 brands · 4,228 locations Service businesses375 brands · 9,721 locations Healthcare38 brands · 2,201 locations Other franchise brands72 brands · 3,538 locations

Source: Dutch Franchise Association (NFV) franchise statistics, reference year 2025

Books

Gijs wrote the book on local visibility for chains

Three books on local SEO and GEO for franchise chains, based on research and hands-on practice.

Franchise Local SEO & GEO Handboek 2027 (Dutch-language edition)

Paperback · 373 pages · 2nd edition, September 2026

69 chapters and 17 appendices on local visibility for chains: account architecture, entities, AI visibility per location, reviews under European law and a 90-day plan.

Order on Amazon.nl Franchise Local SEO & GEO Handbook 2027

Local SEO 2026 voor Franchiseketens (Dutch-language edition)

E-book and paperback · 235 pages · July 2026

101 chapters on Google Business Profile management, Maps visibility and AI visibility for chains with 10 to 500 locations, including governance between head office and locations.

Order on Amazon.nl Local SEO 2026 for Franchise Chains

Local SEO & GEO voor Franchiseketens 2026 (Dutch-language edition)

Kindle and hardcover · 83 pages · June 2026

26 strategies with a 90-day plan, written with Stanley Leijnse (chair of Stichting LODAK): profiles per location, reviews as an AI data source and scaling up without losing quality.

Order on Amazon.nl Local SEO & GEO for Franchise Chains 2026

Our team

A permanent team that knows franchising from the inside

No rotating account managers: one founder, a permanent team of specialists and ten trained freelancers.

Gijs Bodenstaff

Founder and local SEO specialist

Angela

Local SEO analyst

Elisabeth

Local advertising specialist

Peter

Local SEO specialist

Stanley Leijnse

Co-author and researcher

Ten regular freelancers

Local SEO freelancers

Founder Gijs Bodenstaff set up a franchise brand himself in ten countries and has worked on the local visibility of more than 800 businesses since 2010. Together with Angela, Elisabeth, Peter, co-author Stanley Leijnse and ten regular freelancers, we take over the marketing of your brand. Read more about Franchise-Marketing.nl or about founder Gijs Bodenstaff.

Franchise-Marketing.nl is the franchise marketing agency of Gijs Bodenstaff at Herengracht 280 in Amsterdam. We take the online marketing of franchise brands off your hands: from strategy and Google Business Profiles to Google Ads, social media, email and reviews for every location. For marketing managers who lack the time or specialist knowledge in-house.

Why do marketing managers outsource franchise marketing?

Because franchise marketing is two jobs in one. Nationally you build the brand; locally every branch has to attract customers. That second part is labour-intensive and specialist: dozens of profiles, reviews, local campaigns and questions from franchisees. Outsourcing frees your team up for strategy and brand, while local delivery simply carries on. You will find all the arguments listed under outsourcing your brand's marketing.

Doing it yourself, hiring someone or outsourcing
Option	Advantage	Disadvantage
Doing it yourself with the current team	No extra costs	Local marketing falls by the wayside
Hiring an extra marketer	Knowledge in-house	One person cannot cover every specialism
General marketing agency	Plenty of capacity	Often no franchise or local SEO specialism
Franchise-Marketing.nl	Specialist in chains, one point of contact, price per location	You share control with an external party

No time or expertise in-house? Leave your franchise marketing to us.

Get a free marketing scan Call 06 - 38 04 83 47

What do you get when you work with us?

One dedicated specialist who knows your brand, work for each location according to fixed agreements, and a monthly report with the same KPIs for all locations. You can start with one service, such as Google Business Profile management or online reputation management for chains, and expand later. Prices per location are listed under what franchise marketing costs; the steps under how the collaboration works. Looking for one partner for every online channel? Then take a look at an online marketing agency for chains.

Frequently asked questions about outsourcing franchise marketing

What is franchise marketing?

Franchise marketing is all the marketing of a franchise brand: national for the brand and local for every location. The challenge is making both levels reinforce each other, with clear agreements between head office and franchisees.

Who is Franchise-Marketing.nl for?

For marketing managers and marketers at the head office of franchise brands with roughly ten locations or more, who lack the time or specialist knowledge to serve all locations properly.

What does outsourcing franchise marketing cost?

Local visibility per location costs €99, €250 or €400 per month, excluding VAT, depending on the package. Strategy and advice are charged at €65 per hour, with a fixed quote in advance.

Do you only work for franchise brands?

We work for organisations with multiple locations: franchise brands, branch-based businesses and chains of independent entrepreneurs. We work at chain level, not for individual locations.

Home: how do I get started?

With a free scan of three locations. You then receive an overview of the biggest opportunities, with no obligation.

Which services can I get from Franchise-Marketing.nl?

You can take twelve services separately or as a complete package: marketing strategy, Local SEO, GEO and AI visibility, Google Ads, social media, email marketing, review management, location pages, content marketing, reporting, franchisee support and recruitment of new franchisees. Everything is arranged centrally and carried out locally for each location.

How does working with Franchise-Marketing.nl progress from scan to rollout?

The collaboration runs in four steps. First we measure the online visibility of three locations free of charge. Next we create one plan for national and local marketing with KPIs per location. Then comes a pilot with ten to fifteen locations, and only after that the rollout to all locations with one monthly report.

Is outsourcing franchise marketing better than hiring an extra marketer?

Often it is, because one new marketer cannot cover every specialism. Local SEO, Google Business Profiles, GEO for AI assistants and ads per location each require their own expertise. An extra employee brings knowledge in house, while outsourcing gives you a team of specialists priced per location. The downside is that you share control with an external party.

How many franchise brands and locations are there in the Netherlands?

According to the NFV franchise statistics, the Netherlands had 936 franchise brands with a combined 34,937 locations in 2025. Many of them miss online opportunities: in the Local SEO Benchmark Franchise Chains 2026, only 40% of 500 chain profiles on Google were fully completed, and just 6 of the 100 chains responded to reviews within 24 hours.

Can I start with one service and expand later?

Yes. You can start with a single service, such as Google Business Profile management or online reputation management for chains, and expand to other channels later. From the start you get a dedicated specialist who knows your brand, fixed agreements per location and a monthly report with the same KPIs for all locations.

Sources

New: read the thank-you note and report in the fair report of 2 October 2026.

New in the knowledge base: franchise marketing explained.

Thinking of starting a franchise yourself? Read how to start a franchise.