The Franchise Local SEO & GEO Handboek 2027 (Dutch-language edition) is the most complete book on local visibility for franchise chains written in Dutch. In 373 pages, 69 chapters and 17 appendices, Gijs describes how a chain organises Google Business Profiles, Google Maps and AI visibility for each location.
What is in the Franchise Local SEO & GEO Handbook 2027?
A selection of the topics:
| Topic | Content |
|---|---|
| Account architecture | Organisation account, location groups and management permissions |
| Entities | The franchise brand and every location as a recognisable entity |
| AI visibility per location | How AI assistants choose local businesses |
| Reviews and European law | What is permitted and required with reviews |
| Franchise rules and governance | Agreements between head office and franchisees |
| 90-day plan | Concrete implementation in three months |
Who is the Franchise Local SEO & GEO Handbook 2027 written for?
For marketing managers and boards of franchise brands who want to organise local visibility in a structured way. The book is also useful for agencies that support franchise chains.
Would you like to see the knowledge from the book applied to your franchise brand without doing everything yourself? Read about Google Maps optimisation for chains or request the no-obligation marketing scan.
Other books alongside the Franchise Local SEO & GEO Handbook 2027
Also take a look at the Local SEO book for franchise chains and the book with 26 strategies, or go to Gijs's books on franchise marketing.
Questions about the Franchise Local SEO & GEO Handbook 2027
What is new in the second edition?
The second edition was published on 21 September 2026 and has been expanded to 69 chapters and 17 appendices, with more attention to AI visibility per location.
What is the ISBN?
The ISBN-13 is 979-8176015843.
Where can you buy the Franchise Local SEO & GEO Handbook 2027?
The handbook can be ordered as a paperback from Amazon.nl. It has 373 pages, 69 chapters and 17 appendices and was published in September 2026 as the second edition. If you would rather see the knowledge applied to your own franchise without doing everything yourself, you can also request a free scan of three locations.
Is the 2027 handbook also suitable for agencies that support franchise chains?
Yes. The book is written for marketing managers and boards of franchises that want to organise local visibility in a structured way, but it is also useful for agencies that support chains. It describes how a chain organises Google Business Profiles, Google Maps and AI visibility per location, with topics such as account architecture, governance and a 90-day plan.
What does the handbook say about the account architecture of Business Profiles?
The handbook covers how a chain sets up its Google Business Profiles with an organisation account, location groups and management permissions. That structure determines who has access to which profile and how head office keeps an overview of all locations. It is one of the topics alongside entities, AI visibility per location, reviews and franchise governance.
What does the 2027 handbook cover about reviews and European law?
The handbook includes a topic on reviews under European law: what a chain may and must do with reviews. This matters for franchises, because reviews are collected per location but fall under a single brand. The book describes the framework; for legal advice on your own franchise's situation you still need a lawyer.
What is the 90-day plan in the Franchise Local SEO & GEO Handbook 2027?
The 90-day plan is the implementation part of the handbook: a concrete approach to getting a chain's local visibility in order within three months. It translates the book's topics, such as account architecture, entities, AI visibility per location and reviews, into steps for a franchise's marketing team.
Who wrote the Franchise Local SEO & GEO Handbook 2027?
The handbook was written by Gijs Bodenstaff, a specialist in local visibility and GEO for franchise chains. He previously wrote Local SEO & GEO voor Franchiseketens 2026 together with Stanley Leijnse. The site also lists his other books on franchise marketing, including the Local SEO book for franchise chains and a book with 26 strategies.
What is the difference between the 2027 handbook and Local SEO & GEO voor Franchiseketens 2026?
The 2027 handbook is the extended version. Local SEO & GEO voor Franchiseketens 2026, by Gijs Bodenstaff and Stanley Leijnse, describes how AI-driven local selection works and the role reviews play as a data source. The 2027 handbook goes further, with 69 chapters and 17 appendices covering account architecture, entities, governance and a 90-day plan, among other topics.
What does the 2027 handbook teach about AI visibility per location?
The handbook explains how AI assistants choose local businesses and what a chain can do per location to get mentioned. That includes making both the franchise and every location a recognisable entity with consistent data. The second edition pays extra attention to this topic, alongside Google Business Profiles and Google Maps.
The book was presented at the trade fair launch of the 2027 handbook.
Want the knowledge from the book applied to your franchise brand? Request the free scan.