Franchise marketing agency for brands with multiple locations

In brief: franchise marketing agencies

• Franchise-Marketing.nl is a franchise marketing agency in Amsterdam for franchise brands with around ten locations or more.
• We combine brand marketing with local visibility, reviews and campaigns per location.
• Accounts and data always remain the property of head office.
• Local visibility costs €99 to €400 per location per month; strategy €65 per hour.
• You start with a free scan of three locations and a pilot.

What exactly does a franchise marketing agency do?

A franchise marketing agency works for head office, but delivers results in the locations. That is the big difference from a general marketing agency. We protect the brand, and at the same time make sure every franchisee attracts customers locally. In practice that means managing dozens of Google Business Profiles, responding to reviews per location, running local campaigns and supporting franchisees, all within one brand policy.

According to the NFV franchise statistics, there were 936 franchise brands with 34,937 locations in the Netherlands in 2025. Every location is its own local marketing channel. An agency that only creates national campaigns leaves that part untouched.

Why choose a franchise specialist instead of a generalist?

Because franchise marketing has two clients. Head office wants a recognisable brand and growth of the franchise brand. The franchisee wants customers through the door today. A generalist often unconsciously chooses one of the two. We work from the idea that both must go together: the brand strong nationally, every location visible locally. We call this central direction with local freedom.

In our practice we see that franchise brands mainly miss opportunities in the local part. In the Local SEO Benchmark Franchise Ketens 2026, only 40% of 500 Google Business Profiles examined were fully completed, and only 6 out of 100 chains responded to reviews within 24 hours.

Which services does our franchise marketing agency provide?

We offer twelve services, separately or as a package. They are all designed for franchise brands with multiple locations. The full list is on the complete range of services; the most important in brief:

What should you look for when choosing a franchise marketing agency?

Ask every agency the same five questions. The answers quickly reveal whether someone has experience with chains.

• Who owns the accounts and profiles? (Right answer: head office.)
• How do you report per location?
• How do you deal with franchisees who do things themselves?
• How do you measure visibility in AI assistants?
• Can I run a pilot with some of the locations first?

A detailed trade-off is set out in pros and cons of outsourcing marketing.

How does the agency work with your marketing team?

You keep control over brand, strategy and budget. We deliver and report. Franchisees get a fixed help desk for marketing questions, so your team is no longer swamped with stray WhatsApp messages. We work in four steps: free scan, plan, pilot and roll-out.

What does a franchise marketing agency cost?

We charge for local visibility per location per month: €99 (Basic), €250 (Growth) or €400 (Full service), excluding VAT. Strategy and advice cost €65 per hour with a fixed quote in advance. That way the costs grow with the franchise brand rather than with the number of hours. All amounts and worked examples are on pricing per location. Want to see where the gains are first? Request a no-obligation scan.

Which franchise brands is our franchise marketing agency suitable for?

For franchise brands with around ten locations or more, in every sector: from healthcare and services to retail and hospitality. For each sector we work out the approach in more detail, with its own search behaviour, rules and KPIs; see sectors in franchising. We help smaller franchise brands with a one-off setup and training for their own team.

Who is behind this franchise marketing agency approach?

This page was written by Gijs Bodenstaff, founder of Franchise-Marketing.nl. He has worked in online marketing since 1998 and since 2010 on the local visibility of more than 800 businesses, is a level 8 Google Local Guide and Google Product Expert, and wrote the Franchise Local SEO & GEO Handboek 2027 (Dutch-language edition). He set up a franchise brand himself in ten countries. Delivery is in the hands of our permanent team: Angela (local SEO analyst), Elisabeth (local Google Ads), Peter (local SEO and link building), co-author and researcher Stanley Leijnse and ten regular freelancers trained by us.

You can read more about the team about Franchise-Marketing.nl; the author's background is on Gijs Bodenstaff.