Franchise marketing for landscaping companies generates garden design and maintenance jobs per region, by getting found with your own projects, specialisms and reviews. We take over this marketing for head office: one approach centrally, executed locally per location.
What makes marketing for landscaping chains different?
A new garden is a visual purchase: people choose based on photos of previous work and on reviews. Maintenance, by contrast, is a recurring service where reliability counts. Both are searched for locally.
That is why franchise marketing for landscaping companies does not start with the brand, but with the moment a customer nearby makes a choice.
How do garden owners search for landscaping companies?
Customers rarely search for the franchise brand's name. They search for their need, and choose from what appears nearby.
| Search | What the location needs in order to be chosen |
|---|---|
| landscaper [town] | Profile with service area and projects |
| garden landscaping quote | Option to request a quote or design consultation |
| garden maintenance subscription | Clear maintenance contracts |
| garden paving installation | Specialisms per location |
How the same question sounds in an AI assistant
In ChatGPT, Gemini or Google AI Overviews, garden owners ask longer questions, for example: "Which landscaper nearby designs and builds low-maintenance gardens and has examples of previous work?" An AI can only recommend a location if those details appear verbatim in its profile, reviews and location page. That is why we combine local visibility with automated hyperlocal marketing.
What goes wrong at landscaping chains?
A head office marketing team often only notices these problems once franchisees complain about them. We look for them in advance.
No own project photos
Profiles show stock images instead of real gardens.
Maintenance and landscaping mixed up
Customers do not know whether the location offers maintenance.
Season not exploited
Profiles and campaigns are not ready in spring.
Reviews without a response
Complaints about scheduling go unanswered.
Our approach for landscaping companies
For each channel, we set out what we do for landscaping companies. In the scan, we test the order of priorities against the figures for your locations.
| Channel | Use for landscaping companies |
|---|---|
| Google Business Profile | Project photos per season, services, service area |
| Location pages | Projects, specialisms, maintenance contracts |
| Social media | Before and after shots of garden projects (with permission) |
| Google Ads | Campaigns in early spring |
| Review management | Review request after completion |
No time or expertise in-house? Leave your franchise marketing to us.
Rules and points of attention for landscaping companies
Only use project photos with the owner's permission and without a recognisable address. Quotes and guarantees must be clear about planting and whether plants take root.
We record these agreements in the style guide for the franchise brand, so every location does the same. If there is any legal doubt, we consult your lawyer.
What does better visibility deliver for landscaping chains?
The NFV services sector, under which we classify landscaping companies, counted 375 franchise brands with 9,721 locations and €4.7 billion in revenue in 2025. That is an average of around €483,000 in revenue per location per year. The worked example below shows the revenue effect at which the Growth package pays for itself.
| Item | Amount |
|---|---|
| Average revenue per location per year | €483,489 |
| Per month | €40,291 |
| 1% extra revenue per year | €4,835 |
| Cost of Growth package per year | €3,000 |
| Break-even point: required revenue growth | 0.62% |
Which KPIs count for landscaping chains?
In addition to the standard KPIs in our monthly report (visibility, customer actions, reviews and position in Maps), in this sector we also look at:
| KPI | Why |
|---|---|
| Quote requests per region | Inflow |
| Maintenance contracts | Recurring revenue |
| Profile photo views | Images sell |
When should you plan marketing for landscaping companies?
The peak for landscaping projects runs from February to May; maintenance contracts are often signed in spring and autumn. If you only start when the peak begins, you are too late. We prepare profiles and campaigns a month in advance.
How do we start franchise marketing for landscaping companies?
No big project up front, but a ninety-day plan. During that period, we set up the basics, run the first campaigns and deliver a report per location. After that, you decide whether we roll out to all the landscaping locations in your franchise brand.
| Period | What we do |
|---|---|
| Weeks 1-2 | Baseline measurement at three locations for searches such as landscaper [town] and garden landscaping quote, plus an AI test with fixed questions |
| Weeks 3-4 | Google Business Profile: project photos per season, services, service area |
| Month 2 | Location pages and social media: before and after shots of garden projects (with permission) |
| Month 3 | Google Ads live and first monthly report with quote requests per region and maintenance contracts |
Checklist: is your landscaping franchise brand in good shape online?
- Profile with service area and projects
- Option to request a quote or design consultation
- Clear maintenance contracts
- Specialisms per location
- Review management: review request after completion
Can you not tick every box for every location? Then the free scan shows exactly where the gains are.
Who works on franchise marketing for landscaping companies?
Our permanent team works on franchise marketing for landscaping companies: founder Gijs Bodenstaff maintains contact with your head office, Angela analyses local visibility and leads per location, Elisabeth manages the local Google Ads and Peter builds local authority. Ten regular freelancers, trained by us, handle profile management and reviews per location. Read more about who is behind this agency.
Related sectors and services for landscaping companies
This page is part of marketing for service franchise brands. Similar sectors are franchise marketing for handyman services and marketing for insulation chains. For landscaping companies we focus mainly on social media for franchise brands and local visibility per location. You can read about costs in pros and cons of outsourcing marketing; you can start with calculating return per location.
Frequently asked questions about franchise marketing for landscaping companies
Landscapers: when should we start advertising?
How do we get good project photos?
Landscapers: do you sign the contract with head office or with each location?
Landscapers: what if one location is already doing well on its own?
What does franchise marketing for landscaping companies cost?
From how many locations is this worthwhile for landscaping chains?
How do you make clear whether a landscaping location also does garden maintenance?
How does a landscaping company get more reviews after a garden project?
What should a landscaping quote say about planting?
Which specialisms of a landscaping location should you put online?
Sources
Gijs Bodenstaff
Franchise marketer, local SEO and GEO specialist, author
Curious how the locations of your landscaping franchise brand are performing? Request the free scan of three locations.