Franchise marketing for kitchen showrooms generates showroom appointments at every location by getting found during the long research phase that comes before buying a new kitchen. Our team handles this for all locations at once, with one contract and one monthly report for the franchise brand.
What makes marketing for kitchen chains different?
People buy a new kitchen once every fifteen to twenty years. Customers research online for months, visit several showrooms and make the decision together. The showroom appointment is the moment that counts.
For head office, this means keeping the brand strong nationally and making sure every showroom wins locally at that moment of decision.
How do homeowners search for kitchen showrooms?
The search query reveals what the customer needs. We build the profile, location page and ad around it.
| Search query | What the location needs to be chosen |
|---|---|
| kitchen showroom [town] | A showroom with online appointment booking |
| kitchen showroom open Sunday | Sunday trading days and opening hours |
| bespoke kitchen design | Design service per showroom |
| kitchen installation cost | Price indications and what is included |
How the same question sounds in an AI assistant
In ChatGPT, Gemini or Google AI Overviews, homeowners ask longer questions, for example: "Which kitchen showroom in the area has a large showroom, is open on Sunday and offers a bespoke design?" An AI can only recommend a showroom if those details are stated literally in the profile, reviews and location page. That is why we combine local visibility with outsourced local SEO.
What goes wrong at kitchen chains?
These are the four problems we come across most often at kitchen chains. Each one costs customers, and none of them solves itself.
Booking an appointment is cumbersome
Customers cannot choose a time and put off their visit.
Showrooms do not stand out
Every location has the same text.
Fear of the price
Without an indication, customers do not dare to visit.
Reviews about installation
Complaints about fitting go unanswered.
Our approach for kitchen showrooms
Our approach is set up per channel around the customer journey for kitchen showrooms. Your team approves, we carry it out per location.
| Channel | Use for kitchen showrooms |
|---|---|
| Showroom pages | Displays, advisers, appointment booking and Sunday trading days |
| Google Business Profile | The showroom as a destination, photos of the displays |
| Google Ads | Campaigns on kitchen plus region and showroom |
| Social media | Inspiration and completed kitchens (with consent) |
| Follow-up after a showroom visit |
No time or expertise in-house? Leave your franchise marketing to us.
Rules and points of attention for kitchen showrooms
Discount promotions must be fair: the Netherlands Authority for Consumers and Markets (ACM) watches for 'was/now' prices that were never actually charged. State what is included in terms of installation and appliances.
We include rules like these in the marketing handbook for franchisees. Legal questions are checked by the franchise brand's lawyer.
What does better visibility deliver for kitchen chains?
The NFV non-food retail sector, under which we classify kitchen showrooms, counted 180 franchise brands with 7,713 locations and €13.5 billion in revenue in 2025. That is an average of around €1.75 million in revenue per location per year. The worked example below shows from which revenue effect the Growth package pays for itself.
| Item | Amount |
|---|---|
| Average revenue per location per year | €1,750,292 |
| Per month | €145,858 |
| 1% extra revenue per year | €17,503 |
| Cost of Growth package per year | €3,000 |
| Break-even point: required revenue growth | 0.17% |
Which KPIs matter for kitchen chains?
Alongside the standard KPIs in our monthly report (visibility, customer actions, reviews and position in Maps), in this sector we also look at:
| KPI | Why |
|---|---|
| Showroom appointments per location | The most important predictor |
| Cost per appointment | Efficiency |
| Conversion from appointment to order | Quality |
When should you plan marketing for kitchen showrooms?
January to March and September to November are the busy research periods, with Sunday trading days as peak moments. That is why we plan campaigns, posts and review requests on an annual calendar that is right for each location.
How do we start franchise marketing for kitchen showrooms?
Every partnership starts with the same four steps, tailored to your sector. Head office approves, franchisees provide input now and then, and we carry out the work. After three months you have a comparison between the locations on the table.
| Period | What we do |
|---|---|
| Weeks 1-2 | Baseline measurement at three locations for searches such as kitchen showroom [town] and kitchen showroom open Sunday, plus an AI test with a fixed set of questions |
| Weeks 3-4 | Showroom pages: displays, advisers, appointment booking and Sunday trading days |
| Month 2 | Google Business Profile and Google Ads: campaigns on kitchen plus region and showroom |
| Month 3 | Social media live and the first monthly report with showroom appointments per location and cost per appointment |
Checklist: is your kitchen franchise in good shape online?
- A showroom with online appointment booking
- Sunday trading days and opening hours
- Design service per showroom
- Price indications and what is included
- Email: follow-up after a showroom visit
Can you not tick off every point for every location? Then the free scan shows exactly where the gains are.
Who works on franchise marketing for kitchen showrooms?
You will not deal with a succession of account managers. Gijs Bodenstaff is your permanent point of contact; Angela (local SEO analyst), Elisabeth (local advertising) and Peter (local SEO and link building) carry out the work, together with ten regular freelancers whom we trained ourselves. Co-author Stanley Leijnse provides research and benchmarks. More about the people behind this agency.
Related sectors and services for kitchen showrooms
This page is part of marketing for non-food retail brands. Comparable sectors are marketing for tyre service chains and franchise marketing for print and copy shops. For kitchen showrooms we focus mainly on Google Ads for franchise brands and store locator pages. Why outsourcing pays off is explained under why outsourcing pays off; you can start with how the partnership works.
Frequently asked questions about franchise marketing for kitchen showrooms
How do we measure whether online marketing leads to showroom visits?
Can we run discount promotions?
What does franchise marketing for kitchen showrooms cost?
From how many locations is this worthwhile for kitchen chains?
Do you also work for kitchen chains that are not franchises?
What do franchisees of kitchen chains notice about this?
How does a kitchen retailer get more showroom appointments through Google?
Should a kitchen retailer publish price indications online?
How do showrooms within one kitchen brand set themselves apart online?
When do customers research a new kitchen most?
Sources
Gijs Bodenstaff
Franchise marketer, local SEO and GEO specialist, author
Curious how the locations of your kitchen franchise are doing? Request the free scan of three locations.