Outsourcing local SEO means a specialist takes over the local visibility of all your locations: Google Business Profiles, name, address and phone number, reviews, location pages and local authority. That applies to franchise brands and to retail chains with their own branches. With us, it costs from €99 per location per month, with one report for the whole chain.
In brief: outsourcing local SEO
- Outsourcing local SEO means specialists take over the visibility of all your locations in Google, Maps and AI.
- It works for franchise brands and for retail chains with their own branches.
- Packages cost €99, €250 or €400 per location per month, excluding VAT.
- Head office remains the owner of all Google Business Profiles.
- We measure results with a ranking grid and customer actions per location.
What do you outsource with local SEO?
Local SEO is the work that makes a location appear when someone nearby searches, in Google Search, in Google Maps and increasingly in AI assistants. For a chain, above all it is a lot of work: a profile, reviews, posts, photos and a page for every location, and all of that again every month.
| Component | What we do | Frequency |
|---|---|---|
| Profile architecture | One organisation account, location groups, permissions in order | Set-up and monitoring |
| Profile optimisation | Categories, services, attributes, photos | Monthly |
| NAP consistency | Identical details on the website, profile and listings | Quarterly |
| Reviews | Review requests and a response within 24 hours | Ongoing |
| Location pages | A unique page per location with schema | Set-up and updates |
| Monitoring | Rankings in a grid around each location | Monthly |
Does outsourcing local SEO also work for a retail chain that is not a franchise?
Yes. A retail chain with its own branches faces the same challenge: many locations under one brand, each with its own profile and local competition. The difference lies in the agreements: with branches, head office decides everything; with franchising, you have to bring franchisees along. Our way of working suits both; only the communication with the locations differs. You can read more about the approach for chains with many locations under local marketing for multiple locations.
Why not do local SEO yourself with your own team?
You can, but it scales badly. Maintaining a profile properly takes a few hours a month; with fifty locations, that is a full-time job. On top of that, Google changes the rules regularly, and one mistake can get a profile suspended. In our experience, in-house teams mainly lack time, not knowledge.
| Aspect | In-house team | Outsourcing to Franchise-Marketing.nl |
|---|---|---|
| Time per location | Comes at the expense of other tasks | Handled by our team and freelancers |
| Knowledge of changes | Keep up to date yourself | Weekly training in our team |
| Scale | Work grows linearly | Fixed price per location |
| Reporting | Build it yourself | One monthly report |
No time or expertise in-house? Leave your franchise marketing to us.
What does outsourced local SEO deliver?
More visibility in Maps, more customer actions (calls, directions, website visits) and a better reputation per location. We measure it with a ranking grid around each location and with the actions from the Google Business Profiles. How to translate that into return is covered in calculating return per location. You can read about the technical side of profile management under managing Google Business Profiles.
| Package | Per location per month | Contents |
|---|---|---|
| Basic | €99 | Profile management and NAP monitoring |
| Growth | €250 | Basic plus review management and posts |
| Full service | €400 | Growth plus local landing pages and AI visibility |
How do you start outsourcing local SEO?
With the free, no-obligation marketing scan of three locations. This is followed by a pilot with ten to fifteen locations and only then the roll-out. Everything about the craft itself can be found under local visibility per location and in Gijs's handbook.
How does local SEO also help with visibility in AI assistants?
AI assistants such as ChatGPT, Gemini and Google AI Overviews use profiles, reviews and location pages to recommend a provider. The more consistent and complete that information is per location, the greater the chance of a mention. Outsourced local SEO is therefore also the foundation for AI visibility. In the Full service package, we measure this with fixed questions across multiple assistants.
Who carries out the local SEO for your locations?
Our permanent team and ten freelancers trained by us. Angela analyses local visibility and leads per location, Peter builds local authority with citations and links, and the freelancers look after profiles and reviews according to fixed protocols. Gijs Bodenstaff maintains contact with your head office and safeguards quality. Every week we train the whole team on changes at Google.
Who is behind this approach to outsourcing local SEO?
This page was written by Gijs Bodenstaff, founder of Franchise-Marketing.nl. He has worked in online marketing since 1998 and on the local visibility of more than 800 businesses since 2010, is a Level 8 Google Local Guide and Google Product Expert, and wrote the Franchise Local SEO & GEO Handboek 2027 (Dutch-language edition). He set up a franchise brand himself in ten countries. The execution lies with our permanent team: Angela (Local SEO analyst), Elisabeth (local Google Ads), Peter (Local SEO and link building), co-author and researcher Stanley Leijnse and ten regular freelancers trained by us.
You can read more about who is behind this agency; the author's background can be found under Gijs Bodenstaff.
Frequently asked questions about outsourcing local SEO
What does outsourcing local SEO cost?
Do locations have to hand over their Google Business Profile?
How quickly will we see results?
Do you also work for branch-based companies?
What happens to duplicate or suspended profiles?
What is the difference between local SEO and regular SEO?
Can franchisees see what is being done for their location?
What is the difference between the packages when you outsource local SEO?
How much time does local SEO take if you do it with your own team?
How do you measure the results of outsourced local SEO per location?
Sources
Gijs Bodenstaff
Franchise marketer, local SEO and GEO specialist, author
Curious what this could deliver for your franchise brand? Request the free scan of three locations.